As we go into 2021, we wish all our members and other readers a much happier year than 2020 turned out to be. Back in the summer of 2020 most of us expected a gradual recovery from the pandemic and business something like usual in Q3 and Q4
As most of the world grapples with the latest of several waves of Covid-19 it may seem strange to celebrate achievements but the Out of Home industry is ending 2020 with a number off steps forward and good reason to look forward to a better future in 2021
Rosanne Caron and Randy Otto, two leading figures in the Canadian Out of home industry, are stepping down from their respective roles at the end of 2020. Caron has served as the President of OMAC (Out-of-Home Marketing Association of Canada) for 11 years
Xinchao Media Group Co., Ltd, a leading DOOH media owner in China, has joined the World Out of Home Organization as a corporate member. Formed in 2014, it is currently the leading elevator advertising media owner covering 45,000 communities comprising 2
The World Out of Home Organization’s #OurSecondChance global digital campaign has won the Excellence Award in Beijing’s prestigious International Public Service Advertisement Conference Creativity Competition.
WOO has announced a new management structure which sees Operations and Communications Manager, Richard Saturley become its first Chief Marketing Officer, and Secretary General Mark Flys, takes on the role of Chief Operating Officer.
The World Out of Home Organization has placed on its global database the latest study from the European Advertising Standards Alliance and the International Council for Advertising Self-Regulation on advertising self-regulation and legal developments.
2021 will see the Organization’s first ‘world tour,’ three events, two of which are hoped to be live, to be held in Europe, Africa and Asia Pacific in the second, third and fourth quarters of next year.
Talon and Grand Visual’s user generated digital Out of Home campaign ‘Sending Love’ won the Best International Campaign award at this week’s Drum OOH awards. It was also highly commended in the Best Collaborative Campaign During Covid-19 category.
Swedish national Out of Home JIC Outdoor Impact, headed by Mats Rönne, is the latest national OOH association to join The World Out of Home Organization (WOO).
WOO has added a major new report to its global database, a study which looks at how OOH and Mobile can be combined most effectively. The report is titled “How we can sell more OOH by fitting Mobile into the OOH universe”.
OOH Tommy, a division of the award-winning global digital creative agency Tommy, has hired Chris Earnshaw as Commercial Director.
After the effective results of epidemic prevention, the number of China domestic flights has shown a trend of recovery. As of September, civil aviation has completed passenger traffic of 47.939 million passengers,
World Out of Home Organization President Tom Goddard presented to China’s Public Sector Advertisement Conference by video link on November 9.
Large format (Digital) Out of Home media owner blowUP media has signed a long-term partnership with real estate investment company Wereldhave. blowUP media are thrilled to expand their Digital Out of Home network The Collective®.
The latest research released by Nielsen shows that China's retail industry continues to recover, showing a U-shaped trend. Impacted by lobal epidemic outbreak, there are changes in consumers' behavior and shopping patterns which pushes brands to innovate
Clear Channel UK Chief Marketing Officer and European Marketing and Communications Lead Martin Corke is to succeed Clear Channel colleague Philippe Baudillon on the World Out of Home Organization global board.
